Privacy Policy
Last updated: 15 July 2026
This Privacy Policy explains how Aesthetika Dental Studio collects, uses, stores and protects your personal information when you visit our website, contact us, make an enquiry, request an appointment or use our services.
We are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy and electronic communications laws.
Who We Are
Our website address is: https://aesthetikadentalstudio.co.uk/
Our business name is Aesthetika Dental Studio, also referred to in this policy as “Aesthetika Dental Studio”, “Aesthetika”, “we”, “us” or “our”.
For the purposes of UK data protection law, Aesthetika Dental Studio is the data controller responsible for the personal information described in this policy.
Practice address:
Aesthetika Dental Studio
13 Penrhyn Road
Kingston upon Thames
Surrey
KT1 2BZ
Telephone: 020 8541 5480
Email: info@aesthetikadentalstudio.co.uk
Information We May Collect
The personal information we collect depends on how you interact with us. It may include:
- Your name, title, date of birth and contact details.
- Your postal address, email address and telephone number.
- Information submitted through our website enquiry, appointment or referral forms.
- Information you provide when contacting us by telephone, email, WhatsApp, social media or another communication service.
- Appointment details and your communication preferences.
- Information about the dental treatment or services in which you are interested.
- Referral details provided by you, your dentist or another healthcare professional.
- Relevant medical, dental and health information where required to respond to your enquiry, arrange an appointment or provide dental care.
- Payment, transaction and deposit information. Full card details are normally processed securely by our payment provider and are not stored directly by this website.
- Marketing preferences and records of any consent you have provided.
- Information contained in correspondence, complaints, feedback or reviews.
- Your IP address, browser type, device information, approximate location, referring website and information about how you use our website.
- Any other information you choose to provide to us.
Please avoid submitting detailed medical information through general website enquiry forms unless necessary. Sensitive information will be requested securely where required for your care.
How We Collect Your Information
We may collect personal information:
- Directly from you when you complete a form, contact us, book an appointment or visit the practice.
- From a parent, guardian or authorised representative acting on your behalf.
- From a referring dentist, doctor or healthcare professional.
- From booking, payment and practice-management systems used by the practice.
- Automatically through cookies and similar technologies when you visit our website.
- From advertising platforms where you submit an enquiry.
- From publicly available sources where lawful and appropriate.
How We Use Your Information
We may use your personal information to:
- Respond to enquiries and appointment requests.
- Arrange, confirm, reschedule or cancel appointments.
- Provide dental assessments, treatment and ongoing care.
- Process referrals and communicate with healthcare professionals.
- Maintain dental, medical and administrative records.
- Process payments and manage accounts.
- Send appointment reminders and service communications.
- Respond to complaints, feedback and requests.
- Protect patients, staff and systems from fraud or misuse.
- Meet legal, regulatory and professional obligations.
- Improve our website and services.
- Understand website usage and measure marketing effectiveness (subject to consent).
- Send marketing communications where permitted.
- Establish or defend legal claims.
Our Lawful Bases for Using Personal Information
We rely on one or more of the following lawful bases:
Consent
Where you have given clear permission, such as for marketing communications.
Contract
Where processing is necessary to provide services or take steps before entering into an agreement.
Legal obligation
Where required to comply with legal or regulatory duties.
Legitimate interests
Where necessary for our business operations, provided your rights are not overridden.
Vital interests
In rare cases, to protect life or safety.
Health and Special-Category Information
Health and dental information is classed as special-category data and receives additional protection.
We process this information only where permitted under UK GDPR, such as for providing healthcare, managing treatment, or meeting legal obligations.
Children’s Information
We may process information relating to children where they are patients or included in an enquiry or referral. Information may be provided by or shared with a parent or guardian where appropriate.
Appointment and Service Communications
We may contact you by phone, email, text or other agreed methods regarding appointments, treatment and administrative matters. These are service communications and not marketing.
Marketing Communications
We may send marketing communications where you have consented or where permitted by law. You can unsubscribe at any time using the link in messages or by contacting us.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate effectively and improve user experience.
Some cookies are essential and do not require consent. Others, such as analytics or advertising cookies, are only used where you have provided consent.
You can manage your cookie preferences at any time using the cookie banner or settings on our website.
For full details of the cookies we use, please see our Cookie Policy.
Sharing Your Information
We do not sell your personal information. We may share it where necessary with healthcare professionals, service providers, regulators or legal authorities, and only where lawful and appropriate.
International Transfers
Where personal information is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.
How Long We Keep Your Information
We retain personal information only as long as necessary for legal, regulatory and operational purposes. Clinical records may be retained for extended periods in line with professional requirements.
How We Protect Your Information
We use appropriate technical and organisational measures to protect your data, including secure systems, access controls and staff training.
Your Rights
You have rights under data protection law, including the right to access, correct or request deletion of your personal information, and to object to certain processing.
To exercise your rights, please contact us using the details below.
Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO).
ICO Website: https://ico.org.uk/make-a-complaint/
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
Contact Us
Aesthetika Dental Studio
13 Penrhyn Road
Kingston upon Thames
Surrey
KT1 2BZ
Telephone: 020 8541 5480
Email: info@aesthetikadentalstudio.co.uk
